The Gallup organization studied the impact of customer ________ on long-term customer loyalty and profitability.
A) satisfaction
B) commitment to buy again
C) engagement through emotional attachment
D) none of the above

Question

Quizplus · Accepted Answer

The Gallup organization has conducted research indicating that customer engagement through emotional attachment has a significant impact on long-term customer loyalty and profitability. This engagement goes beyond mere satisfaction or a commitment to buy again, emphasizing the emotional connection between the customer and the brand.

The Gallup Organization Studied the Impact of Customer ________ on Long-Term