In terms of the target audience, advertising can be classified as either:
A) business-to-consumer or business-to-business advertising.
B) selective-demand advertising or primary demand advertising.
C) indirect-action advertising or direct-action advertising.
D) strategic advertising or tactical advertising.
E) mass advertising or personalized advertising.
Correct Answer:
Verified
Q1: All advertisements involve:
A) delivery through one or
Q2: All advertisements involve:
A) a personal source of
Q3: Advertising:
A) is a mass communication message that
Q4: Based on total advertising dollars spent, which
Q6: When 3M Company sends a brochure to
Q7: An ad for Caterpillar brand heavy equipment
Q8: FTD, a service that makes it possible
Q9: _ advertising is designed to stimulate demand
Q10: An ad in Ladies' Home Journal paid
Q11: The Cattlemen's Beef Board has developed a
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