FTD, a service that makes it possible for a person to send flowers to someone far away, advertises in the trade publication Floral Management. The ads, which encourage retail florists to join the FTD system, are an example of _____ advertising.

Question

Quizplus · Accepted Answer

The ads are targeted at retail florists to encourage them to join the FTD system, which is a business-to-business (B2B) communication strategy, as it involves one business (FTD) reaching out to other businesses (retail florists).

FTD, a Service That Makes It Possible for a Person