_____ advertising is designed to stimulate demand for a generic category of a product such as orange juice, chicken, or almonds.

Name: _____ advertising is designed to stimulate demand for a generic category of a product such as orange juice, chicken, or almonds.
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Question

Quizplus · Accepted Answer

Primary-demand advertising is aimed at stimulating demand for a category of products rather than a specific brand, which is why it is used for generic categories like orange juice or almonds.

_____ Advertising Is Designed to Stimulate Demand for a Generic