Anthony is a rodeo fan and subscribes to American Farriers Journal. In a telephone survey of subscribers to that magazine, Anthony was asked to list all the brands of horse trailers he had seen advertised in the latest issue of the magazine. This is an example of a(n) _____ test.

Question

Quizplus · Accepted Answer

This is an example of an indirect test because it assesses Anthony's recall of advertisements without directly asking his opinion about the ads themselves. It measures exposure and memory indirectly through the task of listing seen brands.

Anthony Is a Rodeo Fan and Subscribes to American Farriers