Nigel was asked during a mall intercept interview to name any brands of coffee he had seen recently advertised on television. Some coffee manufacturer was probably trying to use a(n) _____ test to determine the effectiveness of its ads.

Question

Quizplus · Accepted Answer

This is an example of an indirect test, where the respondent is not directly asked about the advertisement but rather about their recall of brands, which indirectly measures the ad's effectiveness.

Nigel Was Asked During a Mall Intercept Interview to Name