SunGro Horticulture produces potting soils and fertilizers that are sold in the consumer market. Its advertising in a magazine targeted to companies that sell bedding plants and other gardening supplies to consumers is more than likely an example of a _____ strategy.

Question

Quizplus · Accepted Answer

SunGro Horticulture's strategy of advertising in a magazine targeted to companies that sell gardening supplies is an example of a push strategy. This approach aims to "push" products through the distribution channels by promoting them directly to resellers or retailers, encouraging them to stock and sell the products to the end consumers.

SunGro Horticulture Produces Potting Soils and Fertilizers That Are Sold