An ad on the back cover of a trade journal for Aqufoam water-soluble flower bricks encourages florist to use this brand of bricks for arranging flowers instead of Oasis when making floral arrangements for customers. The ad is directly aimed at retail florists. This ad is an example of a _____ strategy.

Question

Quizplus · Accepted Answer

A push strategy involves promoting products by pushing them onto retailers or wholesalers to encourage them to stock the product, which is what the ad is doing by targeting retail florists directly.

An Ad on the Back Cover of a Trade Journal