Which of the following statements about push strategies is True?
A) A manufacturer who uses a push strategy would direct promotional efforts toward middlemen.
B) A small manufacturer who could not afford to advertise extensively should avoid a push strategy.
C) Producers' push strategies are aimed at end users.
D) Consumer-products firms avoid push strategies.
E) Push strategies are primarily used by national manufacturers of consumer convenience goods.
Correct Answer:
Verified
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