DeBeers diamonds controls over 80 percent of the world's diamond markets. When it runs ads in magazines and on television telling people to buy diamonds, the ads exemplify a _____ strategy.

Question

Quizplus · Accepted Answer

DeBeers is using a pull strategy by advertising directly to consumers, encouraging them to demand diamonds, which in turn pulls the product through the distribution channels.

DeBeers Diamonds Controls Over 80 Percent of the World's Diamond