When White House, a company famous for its applesauce, introduced Fruit-in-Juice, a new snack food, it more than likely had to pay a _____ before supermarkets and discount stores would place the product on their shelves.
A) termination fee
B) distribution fee
C) service charge
D) slotting fee
E) failure-protection fee

Question

Quizplus · Accepted Answer

Slotting fees are payments made by manufacturers to retailers for shelf space, especially for new products. This is a common practice in the retail industry to secure prominent placement or entry into the market.

When White House, a Company Famous for Its Applesauce, Introduced