An effective weapon for a retailer to use in its conflict with manufacturers is to:
A) form a retail cooperative.
B) stop selling products under its own brand.
C) adopt a policy of scrambled merchandising.
D) enter into a franchise agreement with the manufacturer.
E) bypass the wholesaler.

Question

Quizplus · Accepted Answer

A retail cooperative is an organization owned and operated by a group of retailers who have joined together to increase their buying power and improve their competitive position. By forming a retail cooperative, retailers can pool their resources and negotiate better terms with manufacturers.

An Effective Weapon for a Retailer to Use in Its