Which of the following statements about channel partnerships is True?
A) Developing and sustaining partnerships in a distribution channel requires communication beyond a salesperson and a purchasing agent.
B) Potential benefits of a distribution channel partnership are improved quality of goods and services and lower inventory and operating costs.
C)To facilitate partnerships within channels, many large firms have reduced the number of suppliers with which they do business.
D) Many channel partnerships are really part of a broader, more significant trend called relationship marketing.
E) All of the above statements about channel partnerships are True

Question

Quizplus · Accepted Answer

All the statements provided about channel partnerships are true. They highlight the importance of communication beyond basic sales interactions, the benefits of improved quality and reduced costs, the trend of consolidating suppliers to strengthen partnerships, and the role of channel partnerships in the broader context of relationship marketing.

Which of the Following Statements About Channel Partnerships Is True