Which of the following is a possible source of channel power?
A) an integrated Web site
B) authorizing uncooperative firms to be penalized
C) generic branding
D) channel shrinkage
E) a mechanistic organizational structure

Question

Quizplus · Accepted Answer

Authorizing uncooperative firms to be penalized can be a source of channel power as it allows a firm to enforce compliance and cooperation within its distribution channels.

Which of the Following Is a Possible Source of Channel