An effective weapon for a manufacturer to use if it wants to lessen its conflict with retailers is to:
A) avoid entanglements in any types of VMS.
B) implement an intensive distribution strategy.
C) adopt a policy of disintermediation.
D) form a retailer cooperative
E) build strong consumer brand loyalty.

Question

Quizplus · Accepted Answer

Building strong consumer brand loyalty is an effective strategy for manufacturers to lessen conflict with retailers. When consumers are loyal to a brand, they specifically seek out its products, which can lead to retailers prioritizing the brand's products due to their popularity and demand. This dynamic can reduce conflict as both the manufacturer and retailer benefit from the strong demand for the brand's products.

An Effective Weapon for a Manufacturer to Use If It