Which of the following is a possible source of channel power for a manufacturer?
A) the ability to provide financial benefits to cooperative channel members
B) federal legislation
C) scrambled merchandising
D) the ability to charge a slotting fee
E) stocking products without brand equity

Question

Quizplus · Accepted Answer

A manufacturer can exert channel power by offering financial benefits to channel members, such as discounts, incentives, or cooperative advertising funds, which can motivate them to prioritize the manufacturer's products.

Which of the Following Is a Possible Source of Channel