7-Eleven convenience stores has installed technology in every store that will allow each store to order merchandise directly from suppliers and abandon a distribution system in which most of the ordering is done by its suppliers' route drivers. According to 7-Eleven's chief executive officer, "The collaborative use of information technology will allow the stores to take back purchasing responsibilities. Through the use of information technology, the corporation and the suppliers can better know what each individual store needs." 7-Eleven is:
A) opting for disintermediation.
B) establishing channel partnerships.
C) eliminating chargebacks.
D) entering into tying contracts.
E) abandoning its intensive distribution strategy.
Correct Answer:
Verified
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