In order to increase its market saturation, Frito-Lay markets Tostitos and Doritos tortilla chips, Rold Gold pretzels, and Chee-tos cheese-flavored snacks. Frito-Lay uses a _____ strategy.

Question

Quizplus · Accepted Answer

Frito-Lay employs a multiple-brand strategy by marketing several different brands within the same product category, such as Tostitos, Doritos, Rold Gold, and Chee-tos, to appeal to a broader range of consumers and increase market saturation.

In Order to Increase Its Market Saturation, Frito-Lay Markets Tostitos