Which of the following types of agencies specializes in creative services?
A) a full service agency
B) a boutique agency
C) an in-house agency
D) a media buying agency
Correct Answer:
Verified
Q6: The first broadcast commercial was
A) a radio
Q7: Subliminal advertising
A) is illegal by some local
Q8: Separating an advertising audience into demographic segments
Q9: Men watching a commercial aimed at women
Q10: Billings refers to
A) organizations built into a
Q12: In a full-service agency, which department allocates
Q13: Psychographics tell the advertiser about
A) the audiences'
Q14: A focus group is made up of
A)
Q15: Problems with creating world brands include
A) inappropriate
Q16: Which medium is best for an advertiser
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