In a full-service agency, which department allocates advertising budgets among print and broadcast?

Name: In a full-service agency, which department allocates advertising budgets among print and broadcast?
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Question

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The media department in a full-service agency is responsible for allocating advertising budgets among different channels, including print and broadcast. This department focuses on where and how to place advertisements to reach the target audience effectively.

In a Full-Service Agency, Which Department Allocates Advertising Budgets Among