A catalog is an example of
A) a spectacular
B) direct marketing
C) segment advertising
D) a specialty ad
Correct Answer:
Verified
Q12: In a full-service agency, which department allocates
Q13: Psychographics tell the advertiser about
A) the audiences'
Q14: A focus group is made up of
A)
Q15: Problems with creating world brands include
A) inappropriate
Q16: Which medium is best for an advertiser
Q18: Online ads include
A) banner ads
B) skyscrapers
C) pop-unders
D)
Q19: Which ad agency department is responsible for
Q20: Promoting an idea associated with a product
Q21: An ad which has as its objective
Q22: Smokey Bear appears in
A) corrective ads
B) advocacy
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