Which medium is best for an advertiser who has a short lead time?
A) yellow pages
B) television
C) newspapers
D) direct mail
Correct Answer:
Verified
Q11: Which of the following types of agencies
Q12: In a full-service agency, which department allocates
Q13: Psychographics tell the advertiser about
A) the audiences'
Q14: A focus group is made up of
A)
Q15: Problems with creating world brands include
A) inappropriate
Q17: A catalog is an example of
A) a
Q18: Online ads include
A) banner ads
B) skyscrapers
C) pop-unders
D)
Q19: Which ad agency department is responsible for
Q20: Promoting an idea associated with a product
Q21: An ad which has as its objective
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