Psychographics tell the advertiser about
A) the audiences' disposable income
B) the audiences' interests
C) the racial breakdown of the audience
D) all of these
Correct Answer:
Verified
Q8: Separating an advertising audience into demographic segments
Q9: Men watching a commercial aimed at women
Q10: Billings refers to
A) organizations built into a
Q11: Which of the following types of agencies
Q12: In a full-service agency, which department allocates
Q14: A focus group is made up of
A)
Q15: Problems with creating world brands include
A) inappropriate
Q16: Which medium is best for an advertiser
Q17: A catalog is an example of
A) a
Q18: Online ads include
A) banner ads
B) skyscrapers
C) pop-unders
D)
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