A focus group is made up of
A) potential users of a product or service
B) advertising experts
C) account executives
D) advertisers who pool resources
Correct Answer:
Verified
Q9: Men watching a commercial aimed at women
Q10: Billings refers to
A) organizations built into a
Q11: Which of the following types of agencies
Q12: In a full-service agency, which department allocates
Q13: Psychographics tell the advertiser about
A) the audiences'
Q15: Problems with creating world brands include
A) inappropriate
Q16: Which medium is best for an advertiser
Q17: A catalog is an example of
A) a
Q18: Online ads include
A) banner ads
B) skyscrapers
C) pop-unders
D)
Q19: Which ad agency department is responsible for
Unlock this Answer For Free Now!
View this answer and more for free by performing one of the following actions
Scan the QR code to install the App and get 2 free unlocks
Unlock quizzes for free by uploading documents