A major advantage of sales promotion as a marketing tool is
A) the ability to increase long-term sales.
B) the ability to increase short-run sales.
C) the difficulty of competitors to copy.
D) its focus on unique product characteristics.
Correct Answer:
Verified
Q36: The buyer-seller dyad is most likely to
Q37: Two or more salespeople may cover the
Q38: In which compensation plan do salespeople have
Q39: A salesperson's earnings are most directly related
Q40: Which of these is the most commonly
Q42: Which of the following is NOT an
Q43: A major limitation to the use of
Q44: Sales promotion objectives are generally _-oriented.
A) image
B)
Q45: Which of these types of sales promotion
Q46: Sales promotion orientation refers to its
A) local,
Unlock this Answer For Free Now!
View this answer and more for free by performing one of the following actions
Scan the QR code to install the App and get 2 free unlocks
Unlock quizzes for free by uploading documents