Marketing research is a broader concept than marketing information systems.
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Q119: Research findings are valuable to a firm,
Q120: The scientific method requires marketing researchers to
Q121: A firm can improve the accuracy of
Q122: A good marketing information system allows a
Q123: When a retailer uses point-of-sale computer terminals
Q125: While marketing information systems do not have
Q126: Commercial data bases are helpful to firms
Q127: By distributing commercial data-base information on computer
Q128: Data-base marketing is most usable by mail-order-based
Q129: Single-source data collection is ideal for the
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