Why should marketers care about social media?
A) Social media has a higher penetration per household than television.
B) Social media is the most popular but least interactive of all non-media outlets.
C) All media platforms have now moved into social media.
D) Social media is the best source of advertising revenue for companies.
E) Most social media users believe the firms they buy from should have a social media presence.
Correct Answer:
Verified
Q1: What was the engine that drove the
Q2: Social networks like Facebook and MySpace are
Q3: Sites where participants can produce, publish, control,
Q4: What attracts both consumers and marketers to
Q5: An MPR professional can assume that consumers
Q7: Why must marketers NOT view a social
Q8: Social media blur the line between connectors
Q9: Video game enthusiasts are an example of
Q10: Which of the following is NOT typical
Q11: What is a major challenge that marketers
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