Why Must Marketers NOT View a Social Medium as a Connector

Why must marketers NOT view a social medium as a connector?

A) Connectors are only found in traditional non-interactive media.
B) Social media have limited appeal, reach, and influence over young consumers.
C) Social media are vehicles for connecting marketers with connectors who then share opinions with the larger community.
D) Product claims on the Internet are not verifiable, and most consumers do not trust social media.
E) Social media are so new that marketers are still unsure of effective ways to wage public relations campaigns in this environment.