Marketers call the art of getting a connector to cover a story
A) pitching.
B) relationship-building.
C) profiling.
D) driving.
E) connecting.
Correct Answer:
Verified
Q3: Which of the following is NOT a
Q4: Ford's Mustang AV8R campaign strengthened the automaker's
Q5: Reporting on trends is attractive to connectors,
Q6: A subject that is NOT relevant to
Q7: The typical length of a story presented
Q9: To ensure that connectors see the value
Q10: Being credible to a connector means that
Q11: The notion that people will go along
Q12: You should expect negative publicity from your
Q13: The beliefs and values of a connector's
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