To Ensure That Connectors See the Value of Covering a Topic

To ensure that connectors see the value of covering a topic, a firm

A) generally needs to offer connectors a commission on media mentions.
B) should wage highly visible mass-media advertising campaigns.
C) should offer exclusivity to only one outlet per medium.
D) has to employ members of its sales force to persuade connectors to publish a story.
E) has to overcome five obstacles in the way of media mentions and word-of-mouth.