You should expect negative publicity from your message
A) when a connector dislikes you.
B) if you have not purchased advertising space or time from a particular connector.
C) when you do not share the same party affiliation as the connector.
D) if you rely too heavily on traditional media to disseminate your message.
E) if you are a large, multinational firm.
Correct Answer:
Verified
Q7: The typical length of a story presented
Q8: Marketers call the art of getting a
Q9: To ensure that connectors see the value
Q10: Being credible to a connector means that
Q11: The notion that people will go along
Q13: The beliefs and values of a connector's
Q14: An effective pitch is a complex process
Q15: Once MPR documents have been prepared and
Q16: The primary offensive weapon for selling an
Q17: In general, PR professionals should never send
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