In general, PR professionals should never send a press release
A) without demonstrating its relevance to the particular medium.
B) to non-media connectors.
C) for any event other than a new product launch.
D) without first finding out whether the journalist or blogger wants to receive it.
E) unless they have hard news to report.
Correct Answer:
Verified
Q12: You should expect negative publicity from your
Q13: The beliefs and values of a connector's
Q14: An effective pitch is a complex process
Q15: Once MPR documents have been prepared and
Q16: The primary offensive weapon for selling an
Q18: To marketers, B-Roll footage refers to
A) public
Q19: The purpose of an embargo is to
A)
Q20: Which of the following is NOT a
Q21: Giving a journalist the right to publish
Q22: Marketers can sometimes reserve an exclusive for
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