To marketers, B-Roll footage refers to
A) public service advertising spots that marketers hope the media will broadcast.
B) video releases mass media organizations can use in place of real news segments.
C) video suitable for only broadband distribution, such as on YouTube.
D) videotaped recordings sent to connectors for supplementing and supporting MPR materials.
E) pre-video era archival film clips used for entertainment purposes.
Correct Answer:
Verified
Q13: The beliefs and values of a connector's
Q14: An effective pitch is a complex process
Q15: Once MPR documents have been prepared and
Q16: The primary offensive weapon for selling an
Q17: In general, PR professionals should never send
Q19: The purpose of an embargo is to
A)
Q20: Which of the following is NOT a
Q21: Giving a journalist the right to publish
Q22: Marketers can sometimes reserve an exclusive for
Q23: Good rules for pitching to bloggers include
Unlock this Answer For Free Now!
View this answer and more for free by performing one of the following actions
Scan the QR code to install the App and get 2 free unlocks
Unlock quizzes for free by uploading documents