Once MPR documents have been prepared and a connector list assembled, then it is time to
A) purchase advertising time and space.
B) sell the story.
C) perform audience research.
D) evaluate the MPR campaign.
E) agree on the media mix.
Correct Answer:
Verified
Q10: Being credible to a connector means that
Q11: The notion that people will go along
Q12: You should expect negative publicity from your
Q13: The beliefs and values of a connector's
Q14: An effective pitch is a complex process
Q16: The primary offensive weapon for selling an
Q17: In general, PR professionals should never send
Q18: To marketers, B-Roll footage refers to
A) public
Q19: The purpose of an embargo is to
A)
Q20: Which of the following is NOT a
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