Being credible to a connector means that a firm must do all of the following, EXCEPT
A) establish that it is a reliable source of information.
B) persuade the connector to accept a story sight-unseen.
C) demonstrate that it is well-qualified to present material on a topic.
D) prove to the connector's audiences that the organization is an authority and has expertise.
E) exercise diligence in gathering information and facts.
Correct Answer:
Verified
Q5: Reporting on trends is attractive to connectors,
Q6: A subject that is NOT relevant to
Q7: The typical length of a story presented
Q8: Marketers call the art of getting a
Q9: To ensure that connectors see the value
Q11: The notion that people will go along
Q12: You should expect negative publicity from your
Q13: The beliefs and values of a connector's
Q14: An effective pitch is a complex process
Q15: Once MPR documents have been prepared and
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