An effective pitch is a complex process that requires marketers to
A) adopt the beliefs and values of a connector.
B) present a lot of information to a connector.
C) reach connectors when they are working on other stories.
D) offer commissions to connectors who publish their story.
E) reinforce their image of credibility with a connector.
Correct Answer:
Verified
Q9: To ensure that connectors see the value
Q10: Being credible to a connector means that
Q11: The notion that people will go along
Q12: You should expect negative publicity from your
Q13: The beliefs and values of a connector's
Q15: Once MPR documents have been prepared and
Q16: The primary offensive weapon for selling an
Q17: In general, PR professionals should never send
Q18: To marketers, B-Roll footage refers to
A) public
Q19: The purpose of an embargo is to
A)
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