The primary offensive weapon for selling an idea or story to a connector is the
A) connector lists.
B) pitch letter.
C) blog post.
D) media audit.
E) news release.
Correct Answer:
Verified
Q11: The notion that people will go along
Q12: You should expect negative publicity from your
Q13: The beliefs and values of a connector's
Q14: An effective pitch is a complex process
Q15: Once MPR documents have been prepared and
Q17: In general, PR professionals should never send
Q18: To marketers, B-Roll footage refers to
A) public
Q19: The purpose of an embargo is to
A)
Q20: Which of the following is NOT a
Q21: Giving a journalist the right to publish
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