Giving a journalist the right to publish a story first is called
A) an embargo.
B) a media mention.
C) a lead.
D) a pitch.
E) an exclusive.
Correct Answer:
Verified
Q16: The primary offensive weapon for selling an
Q17: In general, PR professionals should never send
Q18: To marketers, B-Roll footage refers to
A) public
Q19: The purpose of an embargo is to
A)
Q20: Which of the following is NOT a
Q22: Marketers can sometimes reserve an exclusive for
Q23: Good rules for pitching to bloggers include
Q24: Pitching to bloggers
A) is a simple and
Q25: Some MPR professionals prefer to forego pitch
Q26: Pitching "live" does NOT require
A) providing an
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