Marketers can sometimes reserve an exclusive for multiple outlets
A) if they do not reveal the fact they are doing so.
B) when a story has been embargoed.
C) in cases where companies are also purchasing advertising in those outlets.
D) in distinctly different markets.
E) when those outlets are non-media connectors.
Correct Answer:
Verified
Q17: In general, PR professionals should never send
Q18: To marketers, B-Roll footage refers to
A) public
Q19: The purpose of an embargo is to
A)
Q20: Which of the following is NOT a
Q21: Giving a journalist the right to publish
Q23: Good rules for pitching to bloggers include
Q24: Pitching to bloggers
A) is a simple and
Q25: Some MPR professionals prefer to forego pitch
Q26: Pitching "live" does NOT require
A) providing an
Q27: Preparing story content to match topics that
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