Which of the following statements about omnichannel distribution is FALSE?
A) A majority of customers expect to be able to contact the same person at a company irrespective of which channel they are using.
B) A majority of customers expect to obtain assistance from every channel.
C) A majority of customers have had difficulty in switching from one channel of a firm to another.
D) A majority of marketers identified a lack of resources as the most significant barrier to achieving omnichannel retailing.
E) Approximately one-half of in-store shoppers expect sales personnel to be knowledgeable about products the firm sells online.
Correct Answer:
Verified
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