Sales managers have a variety of evaluation techniques at their disposal with each having limitations as well as strengths. The extent to which the evaluation instrument and the way it is administered should be consistent throughout the sales organization is known as:
A) job relatedness
B) reliability
C) validity
D) standardization

Question

Quizplus · Accepted Answer

Standardization refers to the consistency in the evaluation process across the sales organization, ensuring that the evaluation instrument and its administration are uniform.

Sales Managers Have a Variety of Evaluation Techniques at Their