Sales managers have a variety of evaluation techniques at their disposal with each having limitations as well as strengths. The extent to which the evaluation method should allow for easy comparison across sales force members (those in the same and different jobs and in the same and different geographical areas) is known as:
A) practicality
B) comparability
C) discriminability
D) usefulness

Question

Quizplus · Accepted Answer

Comparability refers to the ability of an evaluation method to allow for easy comparison across different sales force members, regardless of their job roles or geographical locations.

Sales Managers Have a Variety of Evaluation Techniques at Their