The "top-down" steps in developing a sales forecast using the breakdown approach include the following except:
A) forecast general economic conditions
B) estimate the industry's total market potential for a product category
C) determine the share of this market the company currently holds and is likely to retain in view of competitive efforts
D) all the above

Question

Quizplus · Accepted Answer

The breakdown approach involves forecasting general economic conditions, estimating the industry's total market potential, and determining the company's market share. Therefore, none of the options listed are exceptions to the top-down steps.

The "Top-Down" Steps in Developing a Sales Forecast Using the Breakdown