A sales forecast method based on key managers' best estimates of sales in a given planning horizon refers to a __________.
A) jury of executive opinion
B) nonquantitative forecasting techniques
C) naïve forecast
D) sales force composite

Question

Quizplus · Accepted Answer

The "jury of executive opinion" method involves key managers providing their best estimates for sales forecasts, relying on their experience and insights.

A Sales Forecast Method Based on Key Managers' Best Estimates