The "top-down" steps in developing a sales forecast using the breakdown approach include the following except:
A) forecast sales of the product
B) estimate the sales of all the competitors' product categories
C) estimate the industry's total market potential for a product category
D) use the sales forecast for operational planning and budgeting

Question

Quizplus · Accepted Answer

The breakdown approach involves estimating the industry's total market potential and then forecasting sales of the product, but it does not typically include estimating competitors' sales.

The "Top-Down" Steps in Developing a Sales Forecast Using the Breakdown