Which of the Following Statements About Marketing Is False

Which of the following statements about marketing is false?

A) The old AMA definition views marketing largely from the seller perspective by emphasizing management of the marketing mix and creating exchanges, but the new definition shifts the perspective more to the customer side by focusing on delivering value and managing customer relationships
B) marketing is moving from a customer-relationship-building orientation to a transaction-orientation
C) today's business-to-business salespeople are moving away from merely "selling" toward "serving" customers by becoming more like customer consultants and business partners
D) successful salespeople negotiate "win-win" agreements, and build profitable long-term relationships based on customer satisfaction and loyalty