_________ is based on the idea that developing closer relationships with customers is the best way to earn purchasing loyalty, and that loyal customers are more profitable than non-loyal customers.
A) marketing management
B) motivation management
C) customer relationship management
D) compensation management

Question

Quizplus · Accepted Answer

Customer relationship management (CRM) focuses on building and maintaining strong relationships with customers to enhance loyalty and profitability.

_________ Is Based on the Idea That Developing Closer Relationships