As __________ is the most important and highest-cost component of the promotional mix for business-to-business selling, progressive sales managers should work closely with other promotional mix areas in integrating the firm's message for its target customers.
A) advertising
B) personal selling
C) sales promotion
D) direct marketing

Question

Quizplus · Accepted Answer

Personal selling is the most important and highest-cost component of the promotional mix for business-to-business selling, as it involves direct interaction between sales representatives and potential buyers, allowing for tailored communication and relationship building.

As __________ Is the Most Important and Highest-Cost Component of the Promotional