Customer relationship management usually includes a mixture of strategies, technologies, and activities to collect data and analyze customer-company interactions across multiple contact points (e.g., website, e-mail, podcast, telephone, face-to-face, direct mail, and social media) in order to:
A) increase customer satisfaction
B) customer loyalty
C) lead to repeat purchases
D) all the above are true

Question

Quizplus · Accepted Answer

Customer relationship management aims to enhance customer satisfaction, loyalty, and encourage repeat purchases by effectively managing and analyzing customer interactions across various channels.

Customer Relationship Management Usually Includes a Mixture of Strategies, Technologies