When Advertising in Print and Television Media, Advertisers Must Consider

When advertising in print and television media, advertisers must consider how the impact of competing messages within these media will create "noise"for the consumer and make perception of the company's ad more challenging. When considering a sponsorship, this same premise leads to

A) choosing the target carefully.
B) using sponsorships to complement other promotional activity.
C) selecting events offering exclusivity.
D) selecting an event with an image that sells.
E) measuring the benefits of sponsorship.